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Lowe's has come out Swinging in the war for Talent with a new Campaign

Updated: Oct 18, 2023

By Áine Cain, Business Insider

Lowe's wants to make plumbers, electricians, and mechanics cool.

The home improvement retailer is spearheading an organization called Generation T — "T" as in trade skills — that's looking to solved the skilled trades labor gap. Businesses and organizations like 3M, Timberland, Samsung, Bosch, the National Association of Home Builders, and local trade organizations have also signed on to Generation T.

Because if things keep going the way they're going, the US could be in for a bumpy road forward, according to Lowe's trade skills director Michael Mitchell."


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